Expert's Profile
Experienced journalist and editor covering multiple aspects within the online sports and casino industry, NFL and Rugby Specialist
Luke has been in the sports industry as a journalist since 2008, writing and editing for publications such as The Guardian, The Independent, Eurosport and Yahoo Sport, among others. Today he specialises within the betting industry, working across multiple sports.
💰Having visited and reviewed hundreds of online sports betting sites and online casinos, Luke manages all of our review content, drawing on all of our in-house experts for their views on the various sports covered by bookmakers and slots and games in casinos. As well as managing all the data collected to provide bookmaker recommendations based on individual sporting interests.
🏈 Luke is a more than keen follower of the NFL taking in as many games as he can over the weekend and always trying to attend the London NFL games each year. American football remains his main personal betting focus and he creates and contributes to our NFL Articles
🏉 The obsession with funny-shaped balls continues as a big fan of both codes of Rugby, once again finding his betting angles in Rugby League with a deep knowledge of Rugby Union and its history.
With an illustrious career that spans over a decade, Luke Bradshaw Lee is a veteran in sports journalism and content creation. His razor-sharp analysis and insightful commentary have illuminated the pages of top-tier publications like The Guardian, The Independent, and Eurosport. Currently, Luke has honed his expertise to navigate the intricate world of sports betting, marrying the thrill of sports with the strategic complexities of betting markets. Luke is not just a content creator but also a strategist, understanding deeply how users engage with content, whether through digital or print media. Having transitioned seamlessly into content management, Luke stands as a beacon of knowledge in sports media, betting industry trends, and user engagement analysis.
Luke's journey in the sports journalism field took off in 2008 and has since been nothing short of remarkable. Throughout his career, he has embraced roles that allowed him to showcase his ability not only to write but to steer content direction and manage dynamic teams. His tenure at iTech Media as a Senior Content Editor for Sports saw him spearhead the launch of multiple products, setting a strategic direction that aligned with broader company objectives. During this period, Luke refined his skills in brand development, commercial partnerships, brand activation, PR, content production, and sponsorship and endorsement. His role as a Senior Sports Writer at Yahoo Sports UK further solidified his standing as a leading voice in sports writing.
As the Commercial Content Manager at OLBG since June 2023, Luke has set his sights on revolutionizing sports betting content. He is dedicated to crafting a content strategy that is not only informed by the evolving needs of its audience but also ahead of the curve in its engagement and innovation. His goal is to expand upon OLBG's esteemed reputation, ensuring that the content remains relevant, accurate, and of the highest quality, leveraging his vast experience to create a content ecosystem that drives user interaction and corporate growth.
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Updated: 17 Sport
Bookies are offering betting odds on the NFL bringing a franchise to Europe in the near future with a 3/1 chance we see it announced before the end of 2025!
Continue ReadingUpdated: 67 Sport
The San Francisco 49ers are the betting favourites to win this year's Super Bowl with bookies putting them just ahead of the Kansas City Chiefs.
Continue ReadingUpdated: 775 Entertainment & TV
Bookies now give specials around Usher's Super Bowl halftime show with different markets offered over who will appear and what songs he will perform.
Continue ReadingUpdated: 54 Sport
Various betting specials are now offered for the Six Nations with bookies making it evens that no team wins the Grand Slam at this year's tournament
Continue ReadingUpdated: 34 Sport
Bookies make San Francisco 49ers the favourites to win Super Bowl LVIII with the betting market changing right around after Wildcard Weekend.
Continue ReadingUpdated: 33 Entertainment & TV
Discover how reality TV has shifted in regard to dating shows over the last 60 years, from The Dating Game to Love Is Blind.
Continue ReadingUpdated: 154 Rugby Union
Italy's performance in Six Nations 2024 ignites discussions on competitive dynamics and the potential benefits of expanding the tournament.
Continue ReadingUpdated: 1100 American Football
American football has successfully crossed the pond. OLBG compiled a ranking of the most popular NFL teams in the United Kingdom using data from YouGov.
Continue ReadingUpdated: 81 Rugby League
Tthe rocky journey of Super League's attempts to break the geographical barriers. From over-ambitious budgets to low fan support, we unravel the successes and missteps in its expansion.
Continue ReadingUpdated: 342 Rugby Union
The 2027 Rugby Union World Cup kick offs in Australia on 1st October, the current champions are South Africa. In this Betting Guide we preview this tournament and take a look at past winners.
Continue ReadingUpdated: 124 American Football
With another round of international series matches now behind us, a familiar question has once again come to the fore. One that involves London and whether or not it could host an NFL franchise permanently.A question that is yet to...
Continue ReadingUpdated: 130 American Football
The Liberty Bowl is an end of year college football bowl game usually featuring teams from the Southeastern Conference (SEC) and the Big12 Conference. We take a look at the Liberty Bowl history and stats.
Continue ReadingUpdated: 223 American Football
We look ahead to the 111th edition of the Grey Cup, a game that will determine the champions of the Canadian Football League (CFL), we look back at past winners, who has won the most Grey Cups?
Continue ReadingUpdated: 304 Rugby League
Wigan Warriors are the bookmakers' favourite for the 2024 Challenge Cup. The Warriors are trying to win the Challenge Cup for a record twenty-first time.
Continue ReadingUpdated: 5271 Betting
UFC betting popularity has grown off the back of the rise of MMA and in particular, the UFC branding. With weekly fight nights and regular championship matchups, MMA betting is on the increase. Here we find out whichonline bookmakerscater the...
Continue ReadingUpdated: 7562 Learning
Touch-Down into the world of NFL betting with ease! Our article breaks down the basics, offering you key strategies and tips to make your bets count.
Continue ReadingUpdated: 5375 Learning
Scrum Down for Rugby betting with this beginner-friendly guide. Learn the various bet types, what to consider before placing a wager, and the most anticipated events.
Continue ReadingUpdated: 21498 Betting
Explore our comprehensive guide to American football betting in the UK. We delve into the offerings of 64 bookmakers in this country, comparing their output in American football wagering, covering the NFL, NCAA and CFL. This is the definitive Top 10 list for your American football betting needs.
Continue ReadingUpdated: 17934 Betting
Explore our exhaustive guide to darts betting in the UK. We delve into the offerings of 64 bookmakers in this country, comparing their output in darts wagering, before presenting an insightful Top 10 list with the leaders in this field. Find your perfect match for your darts betting needs.
Continue ReadingUpdated: 17133 Betting
We have compared over 60 bookmakers, analysing hundreds of data points, to bring you a comprehensive, definitive guide for finding the best boxing betting.
Continue ReadingUpdated: 13118 Betting
We bring you the definitive guide to baseball betting in the UK. We assess the offerings of 64 bookmakers in this country, comparing what they offer to baseball punters, before presenting the Top 10 leaders in this field. Find your perfect match for baseball betting.
Continue ReadingUpdated: 174657 Betting
When looking for a horse racing betting site, be sure to compare the odds, bonuses, and customer service offered by different sites. Our Racing experts have done much of the hard work and present our findings on which bookies are best for horse racing below.
Continue ReadingUpdated: 49643 Betting
Looking to take control of your bets? Discover the top 10 cash out sites today with this ultimate guide. With 64 bookmakers analyzed, you'll find two surprising options that will help you navigate the betting world like a pro.
Continue ReadingJenny Mason: 17+ years in online gambling, top UK brands. Expert in sports betting, slots, and bingo.
Former professional Boxer Frank Monkhouse delivers knock-out content for OLBG as our Boxing betting expert